Those vague "Energy Tomorrow" commercials with that pretty blonde lady are just propaganda for Big Oil.
Before she became that pretty blonde woman in all those vague TV spots, Brooke Alexander was best known as a con artist character on “As the World Turns.” Fitting, that the American Petroleum Institute (API) would hire someone with such experience to soft sell fracking. API is the lobby corporation for Big Oil, and they represent Exxon, Chevron and BP, among others. Remember what BP did? Does the Exxon Valdez ring a bell? They are who the API goes to bat for.
Hydraulic fracturing isn’t so popular these days. More and more, the American public is opposing the process. And as it turns out, “fracking” has numerous harmful effects to, well, everything. It has recently been identified as a cause of earthquakes. That’s a bit of a public relations nightmare, hmm?
Not to mention what fracking does to groundwater. In these days of drought in America, and corporations poisoning our water at an alarming rate, we really don’t need fracking fouling up the shrinking supply of clean water in the nation. After all, we can’t drink natural gas.
The API needs ways around this, because their clients depend upon fracking for income. But what to do? People don’t like fracking. They don’t want to publicly support it. Yet there’s money to made, American lives be damned!
This is where Brooke Alexander comes in, the pretty blonde lady from the Fox News mold. In fact, Alexander spent time as a Fox News contributor, so that’s perfect. She was a successful model and actress, but not so successful that her face will be associated with anything else but API’s energytomorrow.org campaign.
Now, when you turn on the television in prime time hours, you are sure to see Brooke Alexander pitching for “energy tomorrow.” She will walk around while graphics show rising jobs and smiling people, all the while saying “America” and “Americans” as much as she possibly can.
That’s what actually caught this writer’s ear, the word “America” getting used so much by Alexander. Yet the ad didn’t seem to be overtly selling anything. Instead, it just talked about “America’s energy future” and urged viewers to go to the website on the screen.
The site is basically meant to spruce up the image of fracking as per the API. Links are posted talking about how many jobs hydraulic fracturing provides, something which is hotly contested. Others talk about the evils of the Environmental Protection Agency and how they are beholden to a political agenda, not actually helping Americans.
In short, “energy tomorrow” is a misinformation campaign. If Freedom Industries or Duke Energy had thought of this, they would be trying it now, too. These particular commercials have been running for some time and only recently are describing the fracking process, although they aren’t calling it that. They can’t. People know fracking is bad.
So instead, Brooke Alexander struts around saying “America” to show that she’s trustworthy, and forwards whatever the API wants her to. The intent is to make Americans think that it’s in their better interests to allow these enormous corporations to do whatever they want. Never mind the earthquakes and never mind your loss of drinkable water. The pretty blonde lady says everything will be fine.
For her part, Brooke Alexander can be classified similarly to Jenny McCarthy and her misinformation campaign against vaccines, which she is now trying to recant, and John Lott, discredited gun advocate, who continues to forward misinformation on behalf of gun lobbies. All three of these people are extremely dangerous, and most Americans do not even realize it.
Did Alexander set out to be a shill for the API? Probably not. But it can’t be argued that she doesn’t know what she’s doing now. Perhaps she actually believes what she’s selling. More likely, she’s just taking the money. Her own quote from a Chicago Sun-Times piece sums it up best:
“Attractive people get things. Somehow society has deemed that important and I learned to capitalize on things because my looks got me there.”
As for the API, it’s hard not to classify them as a threat. They contribute to ALEC; want to subvert what few environmental regulations remain; villainize the agency set up to protect our land, water, and air; fund climate change deniers; and sink millions of dollars on a huge advertising campaign filled with misinformation meant to distract everyone with a blonde lady who says “America” a lot.
The real face of the API is not a pretty blonde woman, but their white haired CEO, Jack Gerard, who has been relentlessly pushing Washington to legislate according to Big Oil’s needs. The energy tomorrow campaign is one tactic he is using to get his way. Brooke Alexander is the puppet for this lobbyist’s words. His purpose is to bend your government to his demands. Gerard doesn’t care about your needs, he only wants to make money. If it ruins your life, so be it. Maybe you’ll get a free pizza out of it.
The people who do not have your best interests at heart will not present themselves as such. Instead, they will try to convince you that their way of thinking is best for you with a pretty face, or use the flag of your country to win you over to their side. That’s why misinformation is so important in the first place. The most effective villains will seduce you, and tell you what you want to hear.
API is trying to fool you with blatant propaganda. Don’t let them. What they really want is money for them today, and they couldn’t care less what happens to you tomorrow, energy or not.
“It’s not unexpected that shooting massive amounts of water, sand, and chemicals at high pressure into the earth to shatter shale and release natural gas might shake things up. But earthquakes aren’t the worst problem with fracking.” ~ David Suzuki